Gold: Southwest Motors
2600 U.S. 50 West, (719) 545-5700
Southwest Motors might be able to boast the biggest family in Pueblo. With an approach that stresses no gimmicks or games and started more than 20 years ago when the Zavislan family opened their business and treated each customer as one of their own, Southwest Motors’ mark can be seen all over Pueblo when nearly a fifth of the cars on the road were purchased there. The dealership focuses on previously owned cars, but features models from a few years old up to last year’s favorites. That allows the company to give its customer base good deals on cars with little depreciation. The familial approach is returned in kind with a 70-percent referral rate.
Silver: Pueblo Dodge, Chrysler, Jeep and Ram
2147 U.S. 50 West, (888) 276-1377
Bronze: Spradley Ford
2828 U.S. 50 West, (719) 545-3673